The wood product and pulp and paper industries between tradition and innovation

The wood and pulp and paper industries have a long history in Quebec. Sometimes, the attitude toward them is defeatist and we forget that they have a future, too. However, changes must be made if they want to remain entrenched in Quebec’s economy, as industry stakeholders are well aware. This new thrust, already in the works at various levels, will come through investment in production facilities, prospecting, marketing efforts, and research and development. It will need more than good intentions to succeed, and success is not assured. Now is the time for audacity and teamwork in a sector whose actions are more in the headlines than ever before.