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Perspective

The Printing Industry: Handling the Shift with Skill

December 17, 2019
François Dupuis, Vice-President and Chief Economist
Mathieu D’Anjou, Deputy Chief Economist • Joëlle Noreau, Senior Economist

People say that the printing industry is in decline. Some claim that the paper era has come to an end therefore printing has no future. They just don’t really know the sector: the world of printing is much more than just paper. After struggling for years, it is surviving by adapting to new processes, adding several new strings to its bow by also becoming a service provider, and by going after new business niches. Meeting growing consumer and business demands in terms of quality, environmental responsibility, and speed, will require investment and being receptive to change. It’s a shift the sector will need to handle with skill.

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