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Joëlle Noreau
Principal Economist
The Furniture Industry Regains Some of Its Lustre
Quebec’s furniture industry has taken a fair beating for 25 years. However, it has posted gains in the last two years, thanks to a favourable economic conditions and a sustained effort to set itself apart from its competitors. It will take a lot of energy to reach consumers and buyers, both to entice them to buy and to deliver their purchases. The U.S. market has appeared receptive in the last few years, but nothing is certain, particularly given the upcoming North American Free Trade Agreement (NAFTA) negotiations. However, it could take some time before an agreement is reached, so the industry should not let up on its efforts to conquer the U.S. market. Quebec furniture manufacturers are facing a promising outlook but also have their work cut out for them.