E-commerce Is Here to Stay

Electronic commerce is thriving: nearly 6 in 10 adult Quebecers shopped online last year, and the total amount of their purchases has increased over the last three years. Quebec retailers are faced with interesting challenges: how to take advantage of e-commerce to sell more to Quebecers and non-Quebecers? However, there’s still a long way to go. New skills have to be developed at a time when the giants of online shopping appear to have unlimited resources at their disposal and unbeatable sales arguments for attracting shoppers from around the world. E-commerce is growing at a rapid pace. It’s an evolving market where carving out a niche is no mean feat.