Text transcriptAdded on October 15, 2021 | Desjardins Group
Note: The information in brackets describes the visual and audio content of the video, and the rest of the text corresponds to the dialogue or narration.
[Background music]
[An aerial view of Montreal is shown.]
[On-screen text: The cooperative model: A people-focused approach]
[Guy Cormier stands in front of a living wall and talks to the camera.]
Guy Cormier: The cooperative model is definitely of its time, and it's even more relevant than ever from my perspective.
[One by one, we see a young woman, an elderly man in a park, a man wearing a business suit and a woman standing on a city street. Each of them smiles at the camera.]
Guy Cormier: People want to be heard, they want to have a say in decisions, and that's exactly what the cooperative model offers.
[Isabelle Garon and Guy Cormier are wearing face masks and looking at a phone.]
Guy Cormier: It's a model that puts people at the heart of its decisions.
[We see a closeup of a woman wearing a face mask. Three colleagues are sitting at a table. The 2 men in the foreground are talking.]
Guy Cormier: We do everything we can to stay connected with our members and clients so we can continually serve them better.
[A family of 3 stands inside their home, smiling. A family of 4 waves from the window of their house.]
Guy Cormier: Having such a close relationship with our members gave us a lot of momentum.
[Two colleagues are laughing at a workstation. A man and a woman wearing hard hats are talking to a construction worker. We see an aerial view of a town by the water.]
Guy Cormier: The cooperative model encourages people to be interested, invested and involved.
[An elderly woman and a younger woman walk arm-in-arm through a park. A man wearing a green T-shirt with a Desjardins logo carries a box through a commercial kitchen, where several people also wearing Desjardins T-shirts are preparing food.]
Guy Cormier: Desjardins will continue to be fully committed to discussions about key societal issues, climate change, female leadership, diversity, inclusion, fight against inequality, respond to member needs, prepare for change (sic).
[Three workers are inside a greenhouse. One is pushing a wheelbarrow while talking to another worker. Another emerges from a greenhouse carrying 2 potted plants. All the workers are wearing masks. Three wind turbines spin in a field. A woman talks to
the camera in front of a green background. The camera zooms out to reveal a room filled with boxes labeled "Cook It."]
[We see a series of shots in black and white: Two percussionists bang on drums as they walk in a street celebration. A man and a woman are deejaying in front of an animated background. A muscular man runs into a stadium, his arms raised. Young
protesters are shown from behind as they hold up signs in a peaceful march.]
[A woman holds a little girl in her arms. A little girl sits in her grandmother's lap in a kitchen.]
Guy Cormier: Everyone has the power to help change things based on their experience, background and history.
[Two men carry crates of vegetables in a field. Plants in a greenhouse are shown. A family of 4 is spending time together. A man stands in front of bookcases. We see an aerial view of a town in a mountainous region.]
Guy Cormier: Desjardins will never stop doing what is best for its members and clients. It's one aspect of the cooperative model that will never change.
[Guy Cormier addresses the camera. We see a closeup of the feet of people walking on the street. Percussionists wearing Desjardins T-shirts bang their drums happily. A young female musician smiles. Two women wearing brightly coloured accessories dance
in the street. In a crowd of children, 2 young girls smile and clap at the foot of a stage. A boy wearing a cap smiles at the camera.]
Guy Cormier: It's what Desjardins is all about.
[Three children pose for a picture in front of a sign that reads Journée des petits entrepreneurs.]
[On-screen logo: Desjardins logo]
[Background music: Desjardins jingle]
End of transcript
